Privacy policy
PMU TREAT – Privacy Policy
Last updated: May 2026
PMU TREAT is a brand and trade name operated by Alfrink Cosmetics B.V.
1. Company Information
Alfrink Cosmetics B.V.
Lucas Gasselstraat 19
5611 ST Eindhoven
The Netherlands
Email: info@pmutreat.com
Website: www.pmutreat.com
Throughout this Privacy Policy, “PMU TREAT”, “we”, “our” or “us” refers to Alfrink Cosmetics B.V.
2. Introduction
PMU TREAT respects your privacy and is committed to protecting your personal data. This Privacy Policy
explains how we collect, use, store and protect your information when you visit our website, contact us,
place an order or communicate with us through social media, WhatsApp or other channels.
We process personal data in accordance with the General Data Protection Regulation (GDPR) and
applicable Dutch privacy laws.
3. Personal Data We Collect
We may collect and process the following information:
- Name
- Company name
- Billing and shipping address
- Email address
- Phone number
- VAT number
- Order information
- Payment information
- Communication history
- Social media profile information
- IP address and browser information
- Website usage data
We only collect personal data necessary for our business operations and customer service.
14. How We Collect Data
We collect data when you:
- Visit our website
- Fill out a contact or lead form
- Request a brochure or samples
- Place an order
- Subscribe to newsletters
- Contact us via WhatsApp, Instagram, Facebook, email or phone
- Participate in marketing campaigns
- Use our website cookies
5. Purpose of Processing
We process your data for the following purposes:
- Processing orders and payments
- Shipping products and samples
- Customer support
- Sending brochures or quotations
- Marketing and advertising purposes
- Lead follow-up and sales communication
- Improving our website and services
- Compliance with legal obligations
- Fraud prevention and security
6. Legal Basis for Processing
We process personal data based on:
- Consent
- Contract performance
- Legal obligations
- Legitimate business interests
7. Marketing Communication
By submitting your information through our website, advertisements or forms, you may receive
- communication from PMU TREAT regarding:
- Product information
- Private label opportunities
- Samples and brochures
- Promotions
- Marketing campaigns
- Follow-up communication
You may unsubscribe or opt out at any time.
8. Sharing of Data
We may share personal data with trusted third parties necessary for our operations, including:
- Shipping providers
- Payment providers
- CRM and customer support systems
- Marketing platforms
- Website hosting providers
- Analytics providers
- Manufacturing and fulfillment partners
We do not sell personal data to third parties.
9. International Data Transfers
Some of our partners or software providers may process data outside the European Economic Area
(EEA). Where applicable, we ensure appropriate safeguards are in place.
10. Data Retention
We retain personal data only as long as necessary for:
- Business operations
- Legal obligations
- Tax and accounting requirements
- Customer service and warranty purposes
11. Your Rights
Under GDPR, you have the right to:
- Access your personal data
- Correct inaccurate data
- Request deletion of data
- Restrict processing
- Object to processing
- Withdraw consent
- Request data portability
- File a complaint with a supervisory authority
Requests may be sent to: info@pmutreat.com
12. Cookies
Our website uses cookies and similar technologies to improve website functionality, analyze traffic and
personalize content.
You can manage cookie preferences through your browser settings.
13. Security
We take appropriate technical and organizational measures to protect your personal data against
unauthorized access, loss or misuse.
14. Third-Party Links
Our website may contain links to external websites. We are not responsible for the privacy practices of
third-party websites.
15. Changes to This Privacy Policy
We reserve the right to update this Privacy Policy at any time. The latest version will always be
published on our website.
16. Contact
For questions regarding this Privacy Policy, please contact:
Alfrink Cosmetics B.V. / PMU TREAT
Email: info@pmutreat.com